Press Release | March, 2018

Eicher trucks and buses inaugrates dealerships in Guwahati

Aggressive plans for north east

Guwahati, 10th April 2013: VE Commercial Vehicles Limited (VECV) - a Volvo group and Eicher Motors JV inaugurated the modern and contemporary dealership for Eicher branded trucks and buses in Guwahati to strengthen the company’s resolve and commitment to provide sales and after sales support to the rapidly growing customer base of Eicher in North East India. The dealership sales showroom and spare parts distributorship is in Dispur and the service centre is located at Amingaon. The workshop has a modern equipped set up of 6 bays spread over 30,000 Square feet with contemporary tools and equipment. The service personnel have been trained at the Eicher Regional Competency Development Centre (RCDC) training centre in Howrah.

The dealership would be managed by Gargya Group who have been in the automotive business for the past 14 years. It is headed by Mr. Rahul Dev Sharma who is an indigenous entrepreneur of North East, an engineer and who has also done his management studies from Asian Institute of Technology. A seasoned team of professionals from the commercial vehicles industry will be operating under Mr. Sharma.

Eicher has 250 touch points nationally and 2 dealership in the North Eastern region. The spares parts division of Gargya Motors Pvt. Ltd. has already appointed 25 retailers covering entire region of North East.

Eicher Trucks and Buses over time have been trusted and proven as the best in class fuel efficient vehicles. Fuel efficiency (FE) is a critical parameter in purchase decisions of Commercial Vehicles as fuel constitutes over 50% of the running cost for the customer. Eicher brand has always been associated with fuel efficiency and the same has been proven through various trials and actual usage by the customers. Using state-of-the-art technology, innovative design and engineering, an Eicher vehicle consumes less diesel as compared to others leading to more profitability for the customers.

At the inauguration, Mr. G Sekar, Senior Vice President, Sales and Marketing, VECV commented “We want to get closer to our customers and ensure that they are able to get their products serviced much easier and faster. We are continuously enhancing the standards of our workshop facility so that we provide best-in-class service and uniform customer experience”

Eicher today has transformed itself into a complete CV manufacturer with a wide product range from 5t to 40t GVW trucks and 15 to 65 seater buses. It is making strong inroads into Heavy Duty trucks segment of 16T-40T with “VE” series of Fuel Efficient heavy duty trucks. With more than 21000 VE series, the trucks have received very good response from the market with its promise of delivering enhanced Value to the customers. The first Eicher branded truck rolled out from its state of the art manufacturing plant in 1986 and over the past 26 years, the products have got endorsement from happy customers of over 300,000 vehicles.

As part of aftermarket differentiation, there has been significant improvement in “After Sales” infrastructure. With successful commissioning of VE parts distribution centre, parts availability has improved across the board. Also, to enhance parts reach, Eicher genuine parts are available in more than 2200 multi brand parts retail outlets. Apart from this, the concept of “Eicher Genuine Parts” Counters was rolled out last year to enhance geographical spread and as a result of that more than 60 EGP counters are up and running supporting our customers across the country.

Apart from 250+ sales and service touch points and more than 1600 service bays, we have initiated an innovative site support model for our customers through deployment of container set ups for off highway customers and these container set ups are deployed at more than 15 remote locations across the country. We have also rolled out Genuine Service processes in the dealerships to provide uniform service experience to our customers across the country.

To optimize the maintenance cost for our customers, “Freedom – Service Agreement” an annual maintenance contract in different packages based on the customer needs and applications has been institutionalized. Similarly, insurance tie ups with insurance companies provide cashless motor insurance to the customers there by helping Eicher become one stop solution provider to the customers. “Eicher On-road Service” (EOS) provides en-route breakdown assistance to customers 24x7, 365 days on pan India basis. Eicher Promise is an assurance to the customer that in the event of a truck or bus breaking down pan India, the vehicle will be brought back to motorable condition within 48 hours.

Driver training school is a special initiative taken to promote road safety and runs specialized “Fuel efficient Driving” program to sensitize the drivers on importance of fuel saving and thereby increasing profitability of our customers.


All statements included or incorporated by reference in this media release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs and certain assumptions made by us. Although VE Commercial Vehicles believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and VE Commercial Vehicles undertakes no obligation to Update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No assurance can be given that actual results, performance or achievement expressed in, or implied by, forward-looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.

About VE Commercial Vehicles Limited (VECV):

VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited. In operation since July 2008, the company includes the complete range of Eicher branded trucks and buses, exclusive distribution of Volvo Trucks in India, engine manufacturing and exports for Volvo Group, nonautomotive engines and Eicher component business. A multi-brand, multi-division company, backed by innovative products & services, VECV today, is recognised as an industry leader for modernizing commercial transportation in India and developing world.

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For further information, please contact:
Samanvay Sinha
DGM, Brand & Corporate Communications, VECV
Laveena Vohra