EICHER INAUGURATES A NEW STATE-OF-THE-ART DEALERSHIP IN KALADY, KERALA

Strengthened footprint to serve Eicher Truck and Bus customers in Kerala and Southern India

Kalady, February 17, 2023: Strengthening its presence in Southern India, Eicher Trucks & Buses, a business unit of VE Commercial Vehicles, inaugurated a new 3S (Sales, Service and Spares) dealership, PSN Automotive Marketing Pvt Ltd., in Kalady, Kerala. In the rapidly-changing business environment, Eicher aims to ensure a seamless service experience for customers through a dispersed dealership network ensuring that service is available to Eicher customers at every step and when needed -"Har Kadam, Har Waqt”. At Eicher, ensuring customers success has always been the heart of any initiative and another addition to our connected touch-point network will not only deliver superior uptime but also boost profitability for customers. This facility, spanning over 40,000 square feet with 125 feet frontage, comes with a state-of-the-art display area and multiple service bays and trained technicians to provide 24x7 hassle-free support and an immersive experience to customers. Besides being located on the Main Central Road, SH-1, connecting the major cities of Trivandrum to Angamaly, the dealership is at close proximity of 6 km to Cochin international airport. This enables the state-of-the-art setup address transportation needs of Eicher Trucks and Buses customers operating in crusher, stone quarry, cement and market load applications in extreme south-western parts of India with our next-gen products and efficient services.

Speaking on the occasion, Vinod Aggarwal, MD & CEO, VECV, said, "We are pleased to expand our presence in God’s Own Country, Kerala. Our dealer, PSN Automotive Marketing Pvt Ltd., has opened yet another state-of-the-art touch-point at Kalady within 45km from Kochi, the financial capital of the state. This will enable us to support service, parts and sales needs of construction segment and market load applications in this area. With our growing presence, we reiterate our commitment of ensuring superior uptime and profitability for Eicher Trucks and Buses customers who are at the forefront of supporting rapid economic development across Kerala and Southern India."

VECV offers one of the widest product ranges, from 4.9-55T GVW trucks and 12-72-seater buses. These products are produced on Eicher’s most innovative BSVI solution - EUTECH6 which offers the most reliable engine technology and best in class fuel efficiency. Eicher is the first player to introduce 100% connected range of vehicles with advanced telematics which provides enhanced fuel efficiency, superior uptime enabled by the industry-first Eicher Uptime Centre support, and segment-specific benefits such as enhanced logistical efficiency in e-commerce & passenger safety in buses. The company has the widest range of HD trucks in the industry and at various price points to cater to the basic, premium, and value segments.