Eicher Inaugurates a new state-of-the-art dealership in Cooch Behar, West Bengal

Serving Eicher Trucks and Buses Customers in northern West Bengal Expands footprint in Eastern India

Cooch Behar, 13th Feb 2023: Expanding its footprint in Eastern India, Eicher Trucks & Buses, a business unit of VE Commercial Vehicles, inaugurated a new 3S (Sales, Service and Spares) dealership, Rateria Entrepreneurs Pvt Ltd., in Cooch Behar, West Bengal. With an addition to the widespread well-connected network of touchpoints, Eicher will significantly boost uptime and logistics efficiency, hence the profitability of customers. This facility aims to partner prosperity by addressing transportation needs of local Eicher customers operating primarily in agriculture, farming, fisheries and brick manufacturing segments. Located on NH-17 that connects Darjeeling- Cooch Behar- Tufanganj in West Bengal to Golakgunj-Boko-Guwahati in Assam, the dealership is well-positioned to serve Eicher Trucks and Buses plying across East to Northeast India. This setup along with all other branches of Rateria Entrepreneurs Pvt Ltd. is the latest testament to Eicher’s focus on offering differentiated customer experience and seamless service support to its community of fleet owners, mechanics as well as drivers in this region.

Speaking on the occasion, Ramesh Rajagopalan, SVP, Customer Services and Network Strategy, VECV, said, “Expanding network touchpoints in Jalpaiguri division of West Bengal, will not only strengthen our presence in Eastern India, but also act as bridge to serve Northeast India. While Cooch Behar is predominantly an agrarian district due to its geographical attributes, it is also showing gradual infrastructure development with the growth of medium and small scale industries. This state-of-the-art facility reaffirms our commitment to enhancing fleet productivity, superior uptime and profitability of our customers across eastern to north-eastern parts of the country."

Eicher Trucks and Buses, a business unit of VECV, offers one of the widest product ranges, from 4.9-55 Ton GVW trucks and 12-72-seater buses. All these products are produced on Eicher’s most innovative BSVI solution - EUTECH6 which offers the most reliable engine technology and best in class fuel efficiency. Eicher takes pride in being the first player to introduce a 100% connected range of vehicles with advanced telematics solution- Eicher Live. The products are enabled by the industry-first Eicher Uptime Centre, and segment-specific benefits such as enhanced logistical efficiency in e-commerce, superior uptime in construction and mining as well as passenger safety in buses. The company has the widest range of Heavy-Duty trucks in the industry.